
I read an article on digg the other day about the power of the internet or keeping up on your competition…or some sort of rubbish like that and it got me back to thinking of business as one big game. Thinking back to my younger days playing strategic games like Command and Conquer or Age of Empires it struck me at how similar the scenario was as it is in my business today. In the games I started small, had to learns the ropes, capabilities of the resources I was given and then create a strategy to defeat my enemy. This required a measure of planning, creativity, determination as well as an understanding of my enemy, the environment and the best way to come out on top. Remembering back to those days I have tried to compile a list of 10 things that came naturally to me in the game and how I can use them to play my real life business game.
1.Build a base. First rule of Command and Conquer, get your MVC and find a good location for a base. Send guys to scout the area, find resources and ideally where the enemy is. The first time you do this you have very little knowledge of what to expect from the game so placing the base it more about luck than planning, sometimes you strike it lucky, other times not so lucky, the more you play, the better you become at spotting a good location. This is exactly like finding a niche market for your company, you need a good one if your going to stand any hope of competing and making a success of your business, the more businesses you start, the better you get at identifying good niches that are more likely to stand you in good stead. Sometimes your lucky, sometimes your prepared.
2.Build a core. Once you have a good niche for your business you need to build a good core team. In C and C this usually means building a descent refinery, some barracks and a couple of power stations. This is a small set-up and later will seem very insignificant but at the start of the game it is wonderful. If your anything like me it’s usually very well organised and works well but due to it’s size doesn’t really pose any threat to you enemy, or competition in the business world. This is your early business team. At Nurtur we are incredibly fortunate to have a very powerful team built of people much more capable of running a business than me.
3.Take account of the resources you have available to you. When you first start the game a lot of time is taking working out what all the buildings and units do. Sometimes you can do some background research and read the instruction manual but usually the best way is to start a game and start using them, finding out their strengths and weaknesses. Again much like in life you can do all the research and theory you want but generally the best way is just to get out there and see for yourself. The first game you play is usually very slow because of this learning time, it is speeded up slightly if you have someone who has played before showing you how to do it, a mentor shall we say, see number 4. When you first create a business it will be completely new to you and some things need to be learnt along the way, Tax return forms for example. The first time can be hectic but you will get better each time you play.
4.Get a mentor. Just as having someone who has played the game before can help speed up your learning process, so having a mentor can move your business along quicker and also point out areas that they have found that work and areas that have not worked quite so well. Sometimes having played the game for a while you will be much better at it than the mate who first taught you to play, maybe through practice, luck or being more strategic; the same is true of your mentor. It might be that eventually down the line you will become a much more prolific and successful entrepreneur that your mentor, this should be the goal of both yourself and your mentor.
5.Research the enemy. Once you have a core base set-up and are starting to get a hang of things in the game, you always needed to send men out to find out where the enemy was and what they were up to, how big they were, what they had availible etc so that it didn’t come as a shock to you and you could plan you base and resources accordingly. This was of vital importance because most likely the computer, and definitely anyone you planned on-line would sweep down and crush you if they had done their research, seen a weakness and had the resources to finish you. This is the business world. You will always have competition of some sort to your business, this is the nature of it, so you must always be on top of them, knowing everything about them so that you don’t get crushed. This is the reason I do so much research on blogs and social networking sites. If there is something out there that affects my business, I wast to know about it.
6.Build you base. The next stage in the game is always to build your base. Having seen what you competition is at and the resources of the environment you need to build a big powerful base of operations in the most efficient and time effective way. Your business needs to grow also, you have accessed the other companies in your niche, you know your teams strengths and weaknesses and you know the environment, you now need to strategically build your base.
7.Never lose site of the competition. The worse thing you can do in C and C is to forget to check up on the enemy, especially in online play. Things change very quickly, a small oversite usually doesn’t matter much but may lose you a couple of buildings to enemy fire but a prolonged lack of interest in the enemy usually means they attack without warning and obliterate your base. In the business environment you need to always know what your competition is up against, not to check on it every two minutes like some paranoid kid as nothing else will get done but at least know where it is at and of any major developments so you are never really surprised by anything and can strategically plan around it. Play the game.
8.Be strategic. There are usually two tactics in C and C.
1.Build up a massive army of units over many hours and a huge base defence system and then just walk over a crush the opposition. This sometimes works but required many many hours and uses massive amounts of resources and really isn’t any fun. Building a business slowly over 50 years doing the same thing day in day out with a massive employee turnover might be something like this, a screw and washer making firm perhaps. Sometimes works but not for everyone.
2.Research, plan and be creative to out fox the enemy and complete the game much quicker and with much more enjoyment so that you can move on a try another game, another scenario, another enemy. This is more my type of business. I can imagine someone like Richard Brandson playing the game like this.
Being strategic requires high levels of organisation, research, planning and forward thinking but I think is the best and most exciting way of building a business.
9.You need to love it. No one plays a game they are bored senseless off, they just shut it down and do something else. The same is true of your business. Unless you love what you do, chances are you will just pack it in very quickly, usually as soon as something goes wrong. If you love the game you will stick it out through the bad times, learn from what goes wrong, restart the game if you really must but take what you have learnt into your new game. C and C can become addictive, you need to be addicted to your business as well.
10.You can always start the game again. If the game plan goes to pot and you lose its no the be all and end all. In C and C you can start again, in business life you can also start again. It may be more difficult to get the funding but you will be more experienced and wiser in how you start the game, you just need the confidence to give it another go.
Richard Brandson has played the game many time, over 200 times in fact. Just like a pro-gamer online he can create and win games devastatingly quickly. But this is only because he loves it and has practice what he loved. He will at some point have been new to the game and had to learn the ropes just like anyone else. Encouraging that, isn’t it?
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